Small towns continue to appeal to folks…

Holly Springs, N.C.: Quiet town in ‘Research Triangle’ emerges as new second-home market

SUNDAY, SEPTEMBER 16, 2012
BY  SHANNNON ROXBOROUGH

Not all that long ago, to suggest Holly Springs, N.C., as a destination would have been a stretch. Up until the last decade of the 20th century, the central North Carolina town led a quiet existence, generally bypassed by the state’s economic ascent as a high-tech hub. It was not on anyone’s radar.

In the past 20 years, however, the town has made enormous strides in growth and development, putting itself squarely on the regional map as a place ripe for business and personal life. Today, Holly Springs is blooming, thanks to its proximity to the technology incubator that is the Research Triangle, formed by the cities of Raleigh, Durham and Chapel Hill.

About 17 miles southwest of Raleigh, Holly Springs’ current and future prosperity hinges on its new role as both an environment conducive to enterprise — Swiss pharmaceutical giant Novartis built its $600 million flu vaccine manufacturing facility here — and convenient for upwardly mobile professionals seeking an easy commute into the tri-city area.

Real estate agents say that the bedroom community’s property market is dominated by commuters rather than people buying second homes. But many of the same attributes that make Holly Springs attractive to working couples and families also give it allure to those in the market for vacation getaways or retirement homes.

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